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In order to become a successful real estate investor there are certain skills that must be mastered. One of these skills is marketing. The following list is a great way to insure your marketing program is successful and make sure that your investment home does not sit empty and drain your bank account while you wait for a buyer.

Make an effort to do several of these action items each day until your investment home sales, rents, leases, or you are forced to move in:

1. Put signs in yard (be sure phone numbers are readable):

• For Sale
• Flexible Seller
• Motivated Seller
• “0” down

2. See that landscaping looks great

3. Check out & fix mail box if needed

4. Clean driveway if needed

5. Plant colorful flowers & add mulch

6. Paint and repair front door as needed

7. Replace front light fixtures as needed

8. Replace house numbers as needed

9. First look inside must be a positive

10. Make house smell like apple cinnamon

11. Soft music playing is good idea

12. Keep the inside of the house looking bright

13. Make sure house is very clean (especially kitchen and bathrooms)

14. Put lock box on door for showing

15. Take good pictures inside and out

16. Put tube on main sign with flyers

17. Check tube every few days (keep filled with fresh new colored flyers)

18. If local laws permit–place directional signs from main streets

19. Replace directional signs (as needed every few days)

21. Run “For Sale” ads in newspaper:

• Flexible Seller
• Be sure your ad gets listed on the internet

22. Run “For Lease” ad in newspaper (be sure ad gets listed on net)

23. As calls come in keep good notes (for this and future sales)

24. Trade leads with others home sellers

25. Post ads on free real estate listing sites

26. Post house on real estate association sites

27. Visit neighbors and talk it up (offer a finder’s fee)

31. Blanket the neighborhood with flyers (include the finder’s fee)

28. Have open house every other week (each better than the last)

29. Promote open houses with:

• Ads
• Directional signs
• Big balloons

30. Have a lunch at home for realtors the week of the open house

31. Make up a realtor flyer, offer free lunch Kshs. door prizes

32. Make friends with 5 realtors at 5 realty companies

• Tell about house
• Ask for new leads
• Ask to pass out flyers to other agents in their offices

33. Gather agents e-mail addresses from flyers, cards, ads, and booklets

34. Send e-mails to realtors & brokers–“If you show it-it will sell”

36. Follow up e-mails to agents with a call

37. Offer brokers a bonus if offer arrives by… (a specific date)

38. Set up your own web site

39. Do a color flyer with:

• Pictures
• Terms
• Discount coupon
• Web address & contact info

40. Print up a finder’s fee Shillings (to pass out in the area and put in all your mailings)

41. Set up a 24 hour recorded message (to use with your +254#)

42. Use a mailing service to mail out:

• Letters
• Flyers

· Finders fee Shillings